The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio

Abstract

This is an internship report prepared by an intern in the business development of Wonderif Studio Pvt. Ltd. whose responsibilities included assisting in client servicing, lead generation, lead nurturing, and the formation of strategic partnerships. Wonderif is a brand design studio based in Dhaka, Bangladesh which primarily offers brand identity designing, print designing, UX/UI designing, and website design and development. This report showcases the results of the research done on the topic of effectiveness of employer branding on social media platforms and how it could help Wonderif Studio. Both qualitative and quantitative methods were implemented to help identify possible avenues for growing awareness of Wonderif as an ideal employer. While the study was done on a small scale, it can be a precursor to guiding the first steps of growing the employer brand of a newly established company.