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Consumer behaviour in digital age: how Toffee is reshaping small screen entertainment in Bangladesh

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorTabassum, Takmilla
dc.contributor.authorAkter, Sonia
dc.contributor.departmentBRAC Business School
dc.date.accessioned2025-07-27T06:24:38Z
dc.date.available2025-07-27T06:24:38Z
dc.date.copyright2024
dc.date.issued2024-12
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 31).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2024.en_US
dc.description.abstractThis internship report is based on my three-month long internship program that I successfully completed. As part of this, I had the opportunity to work with Banglalink Digital Communications Ltd. During my internship period which is from May 15,2024 to August 16, 2024, I worked with the Marketing Operations department, and I was under the Device Business team. There I gained practical knowledge about campaigns and promoting. My supervisor helped me throughout the whole journey. He taught me how to execute a successful campaign. I was a part of Banglalink WIFI campaign this year and this has been a great journey. The report describes my learning and implementation of my learnings from the internship.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilitySonia Akter
dc.format.extent38 pages
dc.identifier.otherID 21104042
dc.identifier.urihttp://hdl.handle.net/10361/26498
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBRAC University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectBanglalink Digital Communications Limiteden_US
dc.subjectToffeeen_US
dc.subjectDigital marketingen_US
dc.subjectConsumer behavioren_US
dc.subjectOTT platformen_US
dc.subjectBrand perceptionen_US
dc.subjectUser engagementen_US
dc.subject.lcshStreaming technology (Telecommunications)--Marketing.
dc.subject.lcshOnline streaming--Advertising.
dc.subject.lcshDigital media.
dc.subject.lcshConsumer behavior.
dc.subject.lcshBrand loyalty.
dc.titleConsumer behaviour in digital age: how Toffee is reshaping small screen entertainment in Bangladeshen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)