Branding Jamdani : a platform for Jamdani weaving heritage

Abstract

‘Jamdani’ is a proud name for Bangladesh as it has established the first GI product tag on behalf of Bangladesh. My research has firmly concluded that instead of this remarkable achievement we are stilling lagging behind to uphold jamdani as a brand of Bangladesh. Proposed as an integrated development catering to the jamdani industry's requirements of Bangladesh as a 'one-stop-solution' which also work as a "Platform''. The Project would be developed on a commercially self-sustaining format. Based on this, it was felt that both the jamdani and its artisans should be able to get the exposure as at one place. To flourish jamdani as a brand of Bangladesh in to existence as an answer to advertise it. In other words, which is very much needed for the development of research and branding in Bangladesh. The global scenario of Jamdani fabric business in a liberalized market is another propeller as the competition in quality and pricing is tough to go through. It will help to improvise the tradition as cultural identity and industry globally again of quality design intervention and price because the jamdani manufacturers will be able to go for finest and flawless manufacturing. The Project has been envisaged in view of the current state of marketing of jamdani in Bangladesh and the integrated development would provide commercial and industrial spaces. And to integrate and synergies Jamdani weaving with economic growth of the nation and help it to convert its dream of becoming the largest economic powerhouse of the world in near future, a reality.