Opportunity in ready to eat food products market during the outbreak of Corona Virus in Bangladesh

Abstract

In the FMCG industry, retail distribution is now very important for every marketer because the days have been changed, now consumers want something different and unique and that is why marketers need to fulfill the need of retailers and as well as the consumers. Ready to Eat products are one of the parts of FMCG products distribution during the outbreak of Corona Virus Outbreak in Bangladesh. The report gives a concise idea about the people’s preferences on consuming ready to eat products based on its taste, price, ingredients, packaging and availability. The marketers can also fulfill the gap of their services and products modifications after analyzing the report and people’s feedback over their decision on buying ready to eat food products. This also meet the need of people in home quarantined or emergency office duty in this pandemic situation to have ready to eat food products as their daily meal if the marketers take this research into consideration as it has described the facts to develop ready to eat products market in details.