Impact of social media marketing on event factory

Abstract

While First world countries are shifting to Online Media leaving offline media as an obsolete one, it is high time to take this change into effect in Bangladesh. The rapid growth of Smartphone users and expansion of Fast Internet is leaning us towards a destination where we believe Digital Marketing is the future. and the more and more people are connected to internet, social media platform are seeing exponential expansion. Hence, the significance of Social Media Marketing cannot be ignored. Even though, Social Media Marketing is a very new concept in Bangladesh, but it is catching on very first. The brands, realizing the importance of it, emphasizing more on it. More importantly, Small brands or Local Startup like Event Factory rely on Social Media as a primary channel of communication due its scalability and return on investment. Event Factor is a vertically integrated Event Management firm with four wings envisions to bring revolution in Event Management Industry. With a mission of making clients envision of their events come true and make their events just as magical and sophisticated as they desire, the journey of Event Factory began. And since then, Event Factory have been working their way through and creating revolution. This report includes Social Media Marketing Impact on Event Factory which encompasses History of Event Factory, what it does, how it operates in Social Media, the process to run a campaign and the impacts of it along with Digital marketing landscape of Bangladesh. Here, the strategy Event Factory employed to attract customer during wedding season to generate leads through social media has been well executed due to proper optimization and strategical execution. In this report, I have explained as thoroughly as I could to illustrate the level of significance one company could achieve through Social Media Marketing.