Customer’s repurchase intention with Sheba.xyz: based on the Four Factor Model

Abstract

I have tried to depict the underlying factors of intention to repurchase service from online service industry. Later it is being identified that some factors are highly responsible for customer retention to online service sector. At first I tried to identify the dependent variable for this topic which is ‘repurchase intention’ and for my dependent variable my chosen independent variables are ‘Pricing’, ‘Brand experience’ and ‘Service Quality’. We have tried to determine the relationship among these variables. My main concern was to identify the core relationship with the dependent and independent variable. After that I worked for collecting data from respondents with selective questions related to my respective topic. Moreover, I tried to analyses the missing data’s as well and replaced them also by doing outlier detection. In addition, I also did factor analysis description, data analysis using pattern component matrix, communalities, Reliability test, Validity test, Regression analysis etc. Besides this, I checked confirmed reliability through Cronbach‟s alpha and validity with convergent and discriminant legitimacy. Moreover, in order to identify the viability of our hypothesis, we developed composite variable and regression analysis from pattern component matrix. Finally, I have been able to get the results and left my constraints and recommendations.