Effectiveness of influencer marketing on Generation Z of Bangladesh

Abstract

The internship report is a brief synopsis of my 3 month's internship journey with strategic planning team of Grey Advertising Bangladesh. The effectiveness of influencer marketing on Bangladesh's Generation Z is also covered by the report. Strategic planning-related details and skills were acquired throughout the whole internship period. The position of intern provided chances for students to gain real-world experience and polish crucial abilities necessary to the advertising sector. The study also investigates the effects of influencer marketing on Bangladesh's Generation Z, focusing on their involvement levels, sensitivity to influencer-generated material, and the extent to which well these promotional strategies affect their purchasing habits. According to the findings, influencer marketing has an enormous amount of promise for communicating with and influencing Bangladesh's Generation Z. As a whole, the internship at Grey Advertising Bangladesh was a fruitful learning opportunity, and the influencer marketing research generated useful information for upcoming marketing campaigns aimed at Generation Z.