E-commerce marketing practices for consumer goods in Bangladesh

Abstract

E-commerce has gradually been a driving force of the economic development of Bangladesh. The key objective of this research project is to identify the best practices of e-commerce marketing in Bangladesh, with special focus on the fast-moving consumer goods. In this report, the best practices of optimizing an e-commerce product page, crafting e-commerce marketing strategies, best ways of utilizing different advertising goals, channels and formats for e-commerce marketing, etc. have been covered in order to achieve the key objective. In order to gather information, both primary and secondary research has been conducted. After conducting this research, the way renowned organizations illustrate their e-commerce product pages following the platform guidelines, how they craft e-commerce marketing strategies, how these organizations use different advertisement platforms and ad formats to achieve their marketing objectives, how influencers can be leveraged for advertisement and promotion, how organizations build and maintain strong customer relationship through e-commerce pages, how they measure the outcomes of their marketing efforts, ways they tackle different challenges, etc. have been discussed with examples. Moreover, recommendations have been shared for the organizations who want to take their e-commerce marketing efforts to a new height.