Post MNP port in analysis of Robi Axiata Limited

Abstract

The study is based on the Post MNP Port in Analysis of Robi Axiata Limited. The report initiates with an overview of the telecommunication industry in Bangladesh which focuses mainly on Robi Axiata Limited (Robi). Then comes the part which is related to the responsibilities I was assigned during my internship. A quantitative research has been done in order to complete the results of the report. This report focuses on the Post MNP Port in Analysis of Robi Axiata Limited in light with the survey results that I have gained by making telephone calls to customers. The study is quantitative is completely depending on the answers that the customers have given to me. These customers are the ones who have recently ported in Robi via MNP. Moreover, this report also shows the reason for which the customers have decided to leave their old operator to join Robi. Leading competitors like Grameenphone and Banglalink users have done MNP to join Robi and the reasons are stated in the report. The results portray why customers have chosen Robi and what their old operator’s lack. This disadvantage for the other operator can be an advantage for Robi if properly visualized. Moreover, MNP is a new addition to the technology world in Bangladesh so this is an opportunity to attract more users whilst retaining the present ones. Robi must take this situation as a challenge and provide innovative offer plans and benefits to the customers. Dhonnobad Program has gained a lot of attention within the common people and many of the customers have praised how beneficial this Loyalty Program is than other operators. Robi Axiata Limited has gained popularity with a wide range of offers and loyalty programs and this can act as a weapon in the midst of competition in the market.