The critical analysis of the existing criteria to analyze client’s website and proposal for improved criteria.

Abstract

Among the marketing trends that have been booming lately in Bangladesh, and the South-East Asian region in general, online marketing industry is one. In the capital city of Bangladesh, there exist only a few numbers of digital marketing organizations till date. I am lucky to go for an internship in such an organization which is ACE 360 Digital. I worked in a market research for a long while during my internship. My task was to make an Excel Sheet, gathering the information about the of the law firms of Ontario. In that sheet I used to write down all small points about each website - like whether the website had any favicon or not, whether the website put advertisement or not, whether the copyright information is of 2018 or not and so on. All such data ACE database team needed to arrange that sheet about every particular website as ACE had to find out all the limitations or problems of the sites and then to approach to them whether they would take ACE 360 Digital’s support or not. ACE 360 Digital has its Call Centre team and they would make a call to the lawyer firms in Ontario and ask whether they would take ACE 360 Digital’s service or not, as their site has several problems. Those information or lead generation were needed to figure out all the weaknesses of the websites.