The facilitation of the client or customers value generation through digitalization: a study on mobile financial service provider bKash

Abstract

This in-depth analysis looks at how bKash, the country's largest Fintech Company, is adding value to the people of Bangladesh.bKash is a really important factor for the nation's economy it has provided financial facilities to the people of Bangladesh where most are not under any bank thus giving them financial stability & security. The goal of this study is to evaluate how well the strategic policies of bKash are actually helping people. An overview of the study looks at the history of bKash and how their main focus has always been to give people financial inclusion. My internship was in the Communication Divisions under Corporate Communications Department as an intern. Here I got an opportunity to learn about bKash inside out & the golden opportunity for me there was to know about the goals and vision of bKash. So my objective and problem statement mainly focuses on these factors because after all this financial inclusion is all new for Bangladesh and as a third world country, the main focus of bKash was to make value and make people feel more confident on their financial stability. So my report focuses on these terms and to show how bKash is leaving up to its values.