Banglalink Digital Communications Limited: SWOT analysis & customer satisfaction of M-banking service users

Abstract

Banglalink Digital Communications Limited is the second largest telecom brand in Bangladesh. The company started their journey with a vision to spread the mobile phone to all aspects of people. The report covers a broad dimension of topics. At the beginning of the report the author finds out the history of the company in Bangladesh. Under this topic it reveals how they acquire „Sheba‟ telecom in the starting, the customer base, employees, the management system etc. The second part of the report covers the author‟s job responsibilities at Banglalink in the period of Internship program. The functions are discussed elaborately so that anyone interested to go through the report could understand it easily. The final part of the project aims to develop a SWOT analysis on the company. So that people could track down the real picture of the company. In other means it will also help the company to make strategies depending on the internal and external factors of influence. Moreover, the project covers the customers‟ satisfaction of Banglalink MFS users. Hereby, the author used extensive tele-survey research to find out the factors influencing customer satisfaction. The analysis and data interpretation is based on excel functions; where pie chart, bar chart etc. are used for better and ease idea about it.