Organizational restructuring of Tilottoma Bangla Group

Abstract

Tilottoma is a 39 years old multi-brand retailer of tiles & sanitaryware who have been successfully serving the premium market niche of Bangladesh. Currently it is serving through 6 outlets, 2 corporate offices & 2 warehouses in various locations. During my internship at Brandquisite I had the extraordinary opportunity to work with this high-end brand, where I had the chance to understand the internal functions & issues of the company by talking with the respected CEO of Tilottoma and ten of their valuable employees of different ranks & experiences. In this project my major task was to conduct in-depth interviews of employees in order to extract valuable insights which was stored as the primary data and was used afterwards for all the deliverables. Based on the primary & secondary data my team prepared an organizational research report which stated all the internal issue, types of employees present in the organization, employees empath map and their expectations from the company. Based on the research paper a new revised organogram was created with new job roles which can address the existing issues of the organization and can help to fasten its operations. In addition, a new cultural design was proposed in alignment with the organogram, as organizational culture is the fuel for driving the structural change & employee perception. This project helped me to gain noteworthy exposure of the internal structure and affairs of an organization which will help me in my future endeavors as an HR professional. The report thereby summarizes my work on Tilottoma over the past three months as well as highlights of my own insights & analysis.