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Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorTabassum, Takmilla
dc.contributor.advisorZaman, Raisa Tasneem
dc.contributor.authorBhuiyan, A.K.M. Akibuzzaman
dc.contributor.departmentBRAC Business School
dc.date.accessioned2023-09-27T10:09:36Z
dc.date.available2023-09-27T10:09:36Z
dc.date.copyright2023
dc.date.issued2023-03
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 46).
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.en_US
dc.description.abstractThis internship report is based on the three-month internship program I successfully completed. As part of the program, I had the opportunity to work with ACI Motors ltd. During my internship, from 07.12.2022 to 06.03.2023, I worked with the Marketing department and gained valuable practical knowledge about sales and marketing. My supervisor and boss taught me the inner workings of modern trade at an intermediate level, which I have attempted to convey in this report. The report demonstrates my hard work in adapting to a foreign work environment and overcoming challenges to understand how marketing and sales operate in the generator industry. It also serves as a guide for those interested in pursuing a career in sales and marketing and includes information about the impact of ACI Motors’ digital marketing efforts on brand perception in the generator industry. I learned a lot from working with ACI Motors, which has an excellent reputation in Bangladesh and a well-organized workforce.en_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilityA.K.M. Akibuzzaman Bhuiyan
dc.format.extent58 pages
dc.identifier.otherID 18104005
dc.identifier.urihttp://hdl.handle.net/10361/21387
dc.language.isoenen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectACI Motorsen_US
dc.subjectSalesen_US
dc.subjectMarketingen_US
dc.subjectDigital marketingen_US
dc.subjectBrand perceptionen_US
dc.subject.lcshMarketing--Management.
dc.subject.lcshInternet marketing.
dc.titleMeasuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industryen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)