Digital marketing strategies of Ogilvy & Mather Communications (Pvt.) Limited

Abstract

This report presents Digital Marketing Strategies of Ogilvy & Mather Communication Pvt. Ltd. based on following agency‘s Bangladesh Branch intern Md. Zobaidul Islam Saikat‘s the work experience under Digital Client Division from November 15th, 2015 to February 15th, 2016. As being completely new to the practical and corporate world setting, every hour spent in the Digital Client Division gave some amount of experience which is very precious. The report describes, Firstly, how departments work like HR recruiting process of new digital account executive, the basic functions of the client service department like maintain relationship with the clients and prospects, creative department work and finance departments support. Moreover, the work and job duties that had to perform as an intern under an account executive where provided with lots of assigned duties regularly and provided some authority to make decisions on behalf of supervisor and the finding. Finally, Findings & Analysis of the study which was based on ―Digital Marketing Strategies of Ogilvy & Mather Communication ltd‖.