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The penetration of Digital Media in lower middle-class families of Dhaka

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bracu.degree.levelUndergraduate
bracu.type.groupStudent Works
datacite.rightsOpen Access
dc.contributor.advisorZaman, Raisa Tasneem
dc.contributor.authorIslam, Sifat Nur
dc.contributor.departmentBRAC Business School
dc.date.accessioned2021-09-15T05:49:49Z
dc.date.available2021-09-15T05:49:49Z
dc.date.copyright2020
dc.date.issued2020-06
dc.descriptionCataloged from PDF version of internship report.
dc.descriptionIncludes bibliographical references (page 29)
dc.descriptionThis internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.en_US
dc.description.abstractThe report talks about what a great journey it was for me to work at an organization such as X. It signifies that they have a clear vision on what they want to focus their principles on. The report then transitions on to speaking about how digital media have penetrated the lives of lower middle class families. It describes how marketers should not just focus on traditional media forms in order to target Sec C/D people, rather they should use a mixture of both traditional and modern day media forms and how they can be benefited from iten_US
dc.description.degreeBachelor of Business Administration
dc.description.statementofresponsibilitySifat Nur Islam
dc.format.extent29 Pages
dc.identifier.otherID: 15204054
dc.identifier.urihttp://hdl.handle.net/10361/15013
dc.language.isoen_USen_US
dc.publisherBRAC Universityen_US
dc.rightsBrac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission.
dc.subjectLower Middle Class Familiesen_US
dc.subjectDigital Media Consumptionen_US
dc.subjectIMOen_US
dc.subjectFacebooken_US
dc.subjectMessengeren_US
dc.titleThe penetration of Digital Media in lower middle-class families of Dhakaen_US
dc.typeInternship Reporten_US

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Internship Report (Bachelor of Business Administration)