Report on Marico’s flagship internship program: Impact90

Abstract

The report highlights my overall internship experience at Marico Bangladesh Limited. I have discussed in detail about the background of the company, Marico Limited and its operations in Bangladesh, Marico Bangladesh Limited. The report also focuses on the operational activities in the company, products and brands offered by Marico, their marketing strategies, the management, productions and operations systems, and analyses Marico’s strengths and weaknesses through SWOT analysis and Porter’s 5 Forces Model. Apart from this, the report also mentions and discusses the financial and accounting principles followed at Marico, along with its success in the share market. it also highlights all the aspects of the structure and execution of Marico’s flagship internship program: Impact90. The report includes a detailed analysis on the program.