Challenges and opportunities of freight forwarding industry in Bangladesh- An in-depth study of KUEHNE + NAGEL Bangladesh Ltd. (Sea-Export)

Abstract

Over the last few years, the freight forwarding industry in Bangladesh has become an important role player in the economy of Bangladesh. Huge export and import are taking place through Air way and water way making the shipping industry and freight forwarding industry to thrive for more profit. With the increase in shipping companies, it gave rise to an opportunity for expanding or building business in the freight forwarding sector. Kuehne + Nagel Bangladesh Limited is the no. 1 freight forwarder in Bangladesh in terms of sea logistics and no. 2 in terms of Air Logistics. They are at the top of the market in this industry. My internship report was based on the challenges and opportunities of freight forwarding industries in Bangladesh in the light of Kuehne + Nagel Bangladesh Limited. The report solely focuses on these criteria in a purpose to enlighten the new forwarders about the industry. The internship report is constructed into three parts. Each part has sub- chapter that broadly explains that area. To begin with, the first chapter, namely, Overview of the Internship constitutes my information such as my name, student ID, department, program etc. It also covers which organization I did my internship in, the department, my responsibilities in the company, challenges, benefits, contributions that I have made and earned and ends with recommendation towards the company’s future internships. Later, in chapter two, namely, Organization Part, I have broadly discussed about the company, as a conglomerate, its history, its subsidiary in Bangladesh. Along with that I have analyzed its organizational practices which includes Management, Financial, Marketing, Operational & Information system practices. I did industrial and competitive analysis of Kuehne + Nagel Bangladesh Limited with Porter’s five force theory and SWOT Analysis. At the end, I concluded chapter with some recommendations for the company’s organizational practices. Lastly, the most important and challenging part of the report was chapter Three, namely, Project Part, where I have presented an elaborated discussion on my research topic. In order to complete the report, I used both primary and secondary sources. I have vast discussions with my colleagues and important interviews with the department heads and the national manager who helped me understand the real picture that I tried to portray in this report. The last chapter talks about the challenges and opportunities of freight forwarding industry in Bangladesh with an in-depth analysis on the company Kuehne + Nagel Bangladesh limited. I presented the introduction followed by the literature review, objectives and significance of my research. I have given my methodology and my findings & analysis on the topic. I concluded my entire report with a recommendation on the basis of my research subject for the company and a conclusion. My report end with the references I have used and an appendix section which has the interview questions I have made while taking interviews.