Observation from field force attachment on distribution excellence

Abstract

This internship report has the study of the organization British American Tobacco Bangladesh. It is one of the prominent industries in Bangladesh and has been playing a significant role in the economy of Bangladesh. BATB has appreciable renowned strategies and implementations. I was privileged to get appointed in the Trade Marketing function of British American Tobacco Bangladesh. This has given me the opportunity to acquire a closer understanding of the distribution process and the activities of trade marketing. BATB has four categories of Brands in their portfolio. The trade marketing team is responsible for planning and developing campaigns, promotional activities in all available channels aligned with sales force in order to penetrate market and help reach sales KPI’s. The main purpose of this report is to analyze the marketing activities put forward to develop brand value in a market still in growth period. The report contains some marketing activities that I have personally experienced. It contains results, channels used and the purpose of the marketing campaigns and activities.