The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh

Abstract

I prepared this report while working in Asiatic MindShare Ltd.as an Client Service department intern. I prepared the report by doing a survey and also from my observation while working in this organization. My duty was community management that is managing and responding to customer queries on behalf of our client on their Facebook page. I wanted to find out if digital customer service is important enough to change the landscape of marketing in Bangladesh. The report is divided into 3 parts. Each part has more than one part in it. The first part consists of the overview of my internship tenure in Asiatic MindShare Ltd and my experience doing it. The second part consists of the Organization part where I put all the information about the organization I could have gathered and was provided with by my supervisor. In this part I also did SWOT and Porter’s 5 forces analysis. The last part consists of the project part where I wrote all about my survey and observation. I did an online survey with 72 participants. My observation was while I worked and noticed how everything worked and why every little thing was important. Lastly, I came up with a conclusion and recommendation. I did the report with as much information and knowledge I could gather. First 2 months of my internship was Working from home so there are some practical experiences that I am yet to achieve.