The communication strategy of social media marketing of Nokia Bangladesh

Abstract

Working as a Key Account Executive for WebAble Digital, I gathered lot of experience in Digital Marketing sector. In the client service department, it always creates opportunity to engage with new work. The experience which I am getting during work with WebAble Digital is precious for my future. The paper will represent the social media communication strategy and the interactions of an audience with it. The basic focus was to understand the effectiveness of social media of Nokia Bangladesh and to understand the effects the interactions of the audience was taken as the measurement tool. The paper will mainly target Facebook Page activities as their prime media of online interaction is Facebook. The audience of the Facebook page for Nokia Bangladesh was my target population and therefore the study area was mainly focused on major cities of Bangladesh like Dhaka from the attitude of online interactions. I basically used the quantitative method to know the information and analyze it on its basis. The findings show that the audience interacted with more visually familiar and local perspective images. And also, the young generation is the main audience here. Thus, it makes us understand that multinational companies need to communicate with the locals in their own way to have a better outcome. The entire report is divided into three parts. In the first part it describes the employee information and overview of the internship program. In the second part it describes the organizations part where it describes the operation of the company. In last part it discusses the objective and methodology of the project briefly. In this segment, I also compiled the recommendation part.