Business development through digital marketing

Abstract

I am Yeasinur Rahman Rony (13104065) of BRAC University. I have done my internship from Cookie Jar, a leading agency of Bangladesh. My internship was under the client service department. Throughout the time, I worked with different clients of the country. This report explains the importance of digital marketing to develop a business properly. Moreover, the report will help the reader to get an idea about the concept of digital marketing, their working methods and challenges they faces while developing a business. Title of the internship report is “Business Development through Digital Marketing” and objective of the internship report is to discover a convenient way to reach their customers and create brand awareness among them. Now a customer is more dependable to the information. Availability of internet is the main reason behind it. People search in web or social media before taking the final purchase decision. Moreover, the advertisement on digital platform helps a buyer to gather more information that they seek. This report will discuss a convenient way to reach customers and create brand awareness among them. Besides, the paper will find out the behavior of their target customers and set a roadmap to build a wonderful relationship which will help them to build a loyal group of customers. To conclude, this report is providing an impression to adopt digital platform to build a sustainable brand position and stand in the market