Analysis on consumer behavior towards bKash – a new dimension in mobile financial service
| bracu.degree.level | Postgraduate | |
| bracu.type.group | Student Works | |
| datacite.rights | Open Access | |
| dc.contributor.advisor | Andalib, Tarnima Warda | |
| dc.contributor.author | Kader, Kh. Faysal | |
| dc.contributor.department | BRAC Business School | |
| dc.date.accessioned | 2025-01-05T05:25:43Z | |
| dc.date.available | 2025-01-05T05:25:43Z | |
| dc.date.copyright | ©2024 | |
| dc.date.issued | 2024-11 | |
| dc.description | Cataloged from the PDF version of the internship report. | |
| dc.description | Includes bibliographical references (pages 49-50). | |
| dc.description | This internship report is submitted in partial fulfillment of the requirements for the degree of Master of Business Administration, 2024. | en_US |
| dc.description.abstract | The opportunity of working in the Project & Partner Management department under Product and Technology division at bKash Limited has been the basis of the internship report. My research study depicts the entire journey throughout my internship, the company's departmental management and services, and also includes my assigned research purpose in this report. In the first chapter, I have mentioned that how my internship has helped me with my learning and skill accession. In the second chapter, company's overview is given. This report also includes various management strategies that bKash Limited employs. This portion includes a summary of segments strengths, weaknesses and also limitations. Also, in the last section I have included my research on "Analyze Consumer Behavior towards bKash". | en_US |
| dc.description.degree | Master of Business Administration | |
| dc.description.statementofresponsibility | Kh. Faysal Kader | |
| dc.format.extent | 51 pages | |
| dc.identifier.other | ID 20264022 | |
| dc.identifier.uri | http://hdl.handle.net/10361/25040 | |
| dc.language.iso | en | en_US |
| dc.publisher | BRAC University | en_US |
| dc.rights | Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. | |
| dc.subject | bKash Limited | en_US |
| dc.subject | Mobile financial services | en_US |
| dc.subject | Consumer behavior | en_US |
| dc.subject | Customer satisfaction | en_US |
| dc.subject.lcsh | Financial services industry--Technological innovations--Bangladesh. | |
| dc.subject.lcsh | Consumer satisfaction--bKash Limited (Bangladesh). | |
| dc.subject.lcsh | Banks and banking--Technological innovations--Bangladesh. | |
| dc.subject.lcsh | Banks and banking, mobile--Bangladesh. | |
| dc.title | Analysis on consumer behavior towards bKash – a new dimension in mobile financial service | en_US |
| dc.type | Internship Report | en_US |