Brand activation of Parachute Advansed Beliphool

Abstract

Marico Bangladesh Limited is one of India’s leading consumer goods manufacturing company operating in the beauty and wellness space, with a vision of - “Make a Difference”. It operates in 25 countries across emerging markets of Asia and Africa in the fast moving consumer goods industry. Marico Bangladesh Limited started its commercial production in 1999. Today Marico Bangladesh is positioned to grow through its commitment of finest quality, concentrating on its c ore competencies with a view to provide good quality products at affordable price to the people of Bangladesh and making a difference in their lives. The report is divided into few chapters. At the beginning, I have discussed about Marico Bangladesh. Afterwards, I tried to elaborate my learning and responsibilities related to Parachute Advansed Beliphool’s Garments Activation project. Lastly, I have shared the competitive scenario of the multi-national fast moving consumer goods industry of Bangladesh. In the later parts of this report I included some suggestions from my point of view and understandings.