Analysis of customer satisfaction of Global Digital Mart Ltd

Abstract

The report has been prepared with a purpose of providing an analysis of overall customer satisfaction and practical knowledge of overall activities of Global Digital Mart Ltd. Global Digital Mart Ltd. is basically a IT firm which provides IT based services in a cheap rate possible. The company believes that IT sector in Bangladesh will boom in near future because of technological advancement and availability of internet. Therefore, it decided to grab the early market in the industry so that it can gain customers credibility and has the first mover advantage. However, considering some critical factors like time of delivering projects, work quality, value creation and price which are related to customer satisfaction are analyzed in details in the report by collecting data from primary and secondary sources such as surveying customers, website contents, blogs and interviewing with existing employees. I carefully investigated all the data collected from various sources that helped to understand the main factors that are affecting the company’s customer satisfaction level which enabled me to find out some effective recommendations to increase customer satisfaction level