Opportunities and challenges of Deligram Technology Limited

Abstract

Deligram.com is the E commerce section of Rahimafrooz which has started its journey last year. As a start up business it has to face many opportunities and challenges to survive in the competitive business world. At first the opportunities are: now a days people are depended on technology and online shopping is very common in recent days. So, by Deligram.com people can order and get their desired products at their home easily. Deligram is not only providing service by online but also by offline. They have lots of agents by whom they can sell their products. Currently Deligram is targeting Cumilla for their beginning market entry. They also have a hub in Cumilla where customers can order their needed product and take delivery. Deligram also provides cash on home delivery to customers. People who are not able or do not know how to order from site, can order with the help of deligram’s agent. For that reason, deligram can grab more customers and will be able to more popular than other E commerce sites. Then there are some challenges also for them as there are a lot of E-commerce business who are operation from a long time and more experienced than them. Such as Daraz, pickaboo, Othoba.com, bagdoom.com etc. So it will not be that much easy to lead the market because they are just a start up and has not enter market of Dhaka yet. They need to be very careful and spend a lot on marketing so that they can survive in this competitive sector and lead the market as they are planning.