Impact of digital marketing on brand awareness

Abstract

Oregano is an establishment that emerged at the modern era of the trendy food business. They focus on delivering authentic European cuisine and thus hold a unique stand point from the rest. Just like any other food business today they heavily depend on digital marketing. Oregano is conducting their business successfully in Bangladesh. Depending on my experience gained from the company, it is clear that they are in a good brand position, not that they are the finest but would say regarding authentic food delivery they have a strong position. Since the authentic cuisine restaurants are few in number. In this era of information and technology, digital marketing and building brand awareness goes side by side. In this report, it has been elaborately explained how effectively oregano is implementing digital marketing as a form of building brand awareness for the restaurant industry.