Strategic approach of analyzen for product relaunch of Juzt Jelly Chutney digitally

Abstract

Analyzen Bangladesh is one of the top Digital Marketing Agencies of Bangladesh. It provides all digital services including client servicing, strategic planning, community management, content development, digital media buying etc. The strategic planning department specifically generate ideas for campaign and communication planning. In this report, the strategic planning of Juzt Jelly Chutney Relaunch has been highlighted. This project was done by Analyzen as it is the retainer agency of Perfetti Van Melle, the mother company of Alpenliebe, Center Fruit, Mentos, Center Fresh and so on. The report discusses the previous communication of the product, rationale behind new communication, strategic approach for idea implementation etc. This report also contains a survey which was conducted to understand the effectiveness of the communications designed, analysis of the survey and recommendations.