HR practices of a transformational corporate culture (construction to hospitality service) and challenges to retain employees in a new work environment: an analysis on Cityscape International Ltd.

Abstract

The paper contains an overview of changed HR practices of a transformational corporate organization named Cityscape International Ltd., and challenges faced by HRs to retain employees in that organization which is a sole proprietorship-oriented company. In the report the previous background of the organization has been explained and how it has been transformed its sector from construction to hospitality service sector has been discussed. Besides, the details about their newly launched ventures and upcoming projects have been mentioned as well with pictures. The present state of the company, the challenges it is facing as a new entrance business has been described and how these challenges are failing to satisfy the employee's satisfaction from the organization they are working. Moreover, due to changes of industry how the HR practices has been changed as per company's need has been briefly discussed and how HRs are facing the challenges to keep the employees attached to the work environment and motivating them not to leave the organization at this temporary crisis situation. Furthermore, responses have been collected to show the relationship how the company's current situation is not attracting the employees to work with proper enthusiasm and making employee dissatisfaction, which creating the big challenge for HR to keep motivating the employees to work. All the findings are clearly described with clear pie chart figures for better understanding. Lastly, a short summery and recommendation has been discussed for the good will of the company Cityscape International Ltd.