Business development and branding practices of Agrani DOER Banking

Abstract

Bangladesh, the country of immense potentiality is a developing country located in the Southeast-Asia. Every year the size of the economy of this country is growing up with the help of the proper utilization of resources. In this report attempt has been made to portray an analysis regarding how the unbanked people are suffering for not getting the core services of Bank. The important fact is these people can contribute in a huge way in the economy of a country by taking the core banking service of a bank. Due to that DOER services limited has come up with an idea to bring the unbanked people under banked people. Keeping this thing in head DOER Services Limited has brought the project with a name Agrani DOER Banking. To bring a meaningful insight regarding the business development strategies and the Branding practices of Agrani DOER banking, I have brought some points in the project part of this report. In this report I have described the whole process of Agrani DOER Agent banking. In conclusion it is found that, though Agrani DOER banking unbanked people will be able to involve in the banking activities in a easy way with full security. So to enhance the performance of Agrani DOER Banking as par its prospective, recommendations are stated at the end to draw the conclusion of the project. Apart from the project work this report also consists of two other sections; organizational overview and description of the job during the attachment of 12 weeks. In the very beginning of the report information regarding the attached institution has been portrayed and in my case it was about Agrani DOER Banking. Inception of that section has been marked by history of the company. In the next section product and service offerings have been mentioned followed by the operational coverage and organogram of this banking financial institution. Then to mark the end; vision, mission and code of conduct of the company have been stated. In the second part titled job description, explanation has been given about the work I was designated to do during my time at DOER Services Limited. Then my daily job responsibilities are stated in time of my internship. After that varied aspects of the job and its relation to the knowledge I have gathered through the curriculum in the university have been portrayed. Then an explanation is given accompanied by recommendation about the issues Agrani DOER Banking can contemplate on for efficient and better management of their work.