Nestlé Bangladesh Limited

Abstract

The report has been prepared as a compulsory requirement of internship for BRAC Business School. Executive summary is a brief documentation of the following report that can provide a clear general idea of the contents included in the report. Nestlé, a leading Multi- National Company started its operation in Bangladesh in 1994 with a goal to enhance lives with science-based nutrition and health solutions for all stages of life, helping customers care for themselves and their families. ‘Cereals’ is one of the product categories of Nestlé Bangladesh Limited. It starts with a ‘whole grain’ guarantee and a promise that every Nestlé Breakfast Cereal with a green banner is made with whole grain. Cereal includes products like Chocapic, Cini Minis, Cookie Crisp, Koko Krunch, etc. This report is based on my market research on the customer requirements and demand of ‘cereals’ in Bangladesh. This was the duty that I was assigned to, in Nestlé Bangladesh Limited. This report will assist people to acquire a statistical analysis and comprehend the current market demand, limitations, strengths, weakness and possibilities regarding the ‘Cereal department’ of Nestlé Bangladesh Limited. Furthermore, this report includes the challenges that I had to face during my research on Cereals of Nestlé and the procedure that I followed to overcome the situation. Moreover, this internship report portrays the experience that I acquired during these three months of my internship. In a nutshell, the study have proven that Nestlé Bangladesh Limited is developing their market strategy properly regarding cereals with steady success and stands for its motto which providing enhanced quality of customer life through nutritious and tasty products based on geographical and cultural diversification.