Customer’s relationship with general banking of Pubali Bank Limited

Abstract

Pubali Bank Limited is the biggest private bank in Bangladesh having 482 branches across the country. They have also adopted the IT advance model from the traditional system. In recent years, PBL has become one of the most competitive banks in the country. Their brand image is also excellent among their consumers. The bank is also contributing a lot to the national economic growth of the country. Their organizational culture is also very attractive and it is also a role model for women empowerment. Everyone is expecting that, after the pandemic situation things will improve even better than before. As Bangladesh’s economy is developing day by day, therefore many people are now involved in different types of banking. In the near future, banking service for the customers will be more convenient because of technological advancement. PBL is also adapting quickly to all these online banking services and technological advancement that we can see in the survey result as well. However, from the survey we have seen that there are some rooms for PBL to improve their service and hopefully they will work on it.