Turkish Airlines (THK) Dhaka

Abstract

This internship report provides a comprehensive overview of my experience working as a management intern at Turkish Airlines, specifically in the sales and marketing department. The report is structured into three primary sections: an overview of the internship, an organizational part, and a research section. During my internship, I gained valuable experience in various aspects of sales and marketing, including market research, product development, and customer segmentation. I also gained an understanding of the value of teamwork and efficient communication. The organizational part of the report provides an overview of Turkish Airlines, including its history, structure, and operations, with a focus on the sales and marketing departments. The airline strongly emphasizes its determination to provide first-rate customer care and the significance that marketing plays in enhancing the customer experience. The research section focuses on satisfaction at Turkish Airlines, with a questionnaire survey conducted to gather data on customer satisfaction levels. The survey's findings showed that, overall, the airline enjoys excellent levels of customer satisfaction, with areas for improvement identified about more responsive customer service channels and better communication during delays and cancellations. Overall, this internship report provides valuable insights into the importance of sales and marketing in the airline industry and the role of effective communication and collaboration within a team. It also highlights the need for continued investment in staff training and development to maintain high levels of customer satisfaction.