How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360

Abstract

This report is written with an aim to give an overall idea of the Digital Marketing industry of Bangladesh and how local FMCG’s can get the best out of Digital Marketing. This report shows us the current digital marketing scenario of the country as well as how the practices has been going on in the industry. The research methodology that I have come up with strictly follows the guidelines of the company that I work for. In this report I have come up with a few cases of digital marketing solutions that has helped the clients of the company to earn a competitive advantage over the year and how they have utilized our service to boost their sales and earn as much revenue as they possibly can throughout the years. This report also shoes the advantages and the disadvantages of the traditional marketing and how the opportunity can be exploited to expand and increase the business of the individuals. However, amidst all the positives, there are remains a few areas for the company to improve as the digital business scenario has been ever improving and dynamic. Regular changes has to be made in order to cope with the fast paced industry. The strategies and the results are shown in the report. To understand Digital Marketing, it is also important to understand how Digital Marketing Agencies work; the introduction to TEN’s 360 will help Digital Marketing enthusiasts to understand that as well. This 3-chapter internship report also includes some recommendation on how TEN’s 360 can improve their service as well.