A study of service marketing decisions for a traditional state owned bank

Abstract

First of all, I wrote about my experience serving as an intern at Sonali Bank in my report. All of the information required for the internship is included in the first chapter. I had to complete certain tasks as an intern in order to have a firsthand understanding of the working culture in the real-world setting. Secondly, in order to demonstrate how daily operations, customer management, and management practices impact the company's overall performance, this report provides a detailed overview of the business. Additionally, the study offers competitive analysis using Porter's Five Forces, the Service Gap Model, the SWOT analysis of the company, and a few models that are displayed to demonstrate work processes and comparisons. Lasty, the third & final chapter projects on the management of diverse clients in daily working days. The purpose of the study is to understand the difficulties, challenges and process of managing a diversified workforce on a regular day. The study is based on my own experience, I tried to gather as much knowledge as possible during my internship. As a marketing intern, I got the opportunity to gain real life knowledge and experience about the department of customer service. I had the chance of learning about various segments such as preferences & attraction strategies of customers as well as methods & techniques for maintaining good retention rates of customers and so on. It was an invaluable experience for me as an intern and aspiring marketer to get knowledge & insights about the Banking business in Bangladesh.