GrabSoft’s client relationship management during Covid 19 crisis

Abstract

This report deals with the factors that relate to client relationship management throughout the covid crisis, that has been present worldwide. The pandemic has led to changes in businesses which includes many firms to shift to remote working in order to reduce the chances of spreading the virus in the workplace and avoid jeopardizing the lives of workers. However, the nature of some tasks such as client relationship management usually involves face-to-face interactions to effectively strengthen work relationships with them. The organization I pursued my internship in, has made sure to incorporate resources and tools to maintain such a relationship virtually with the equal amount of effectiveness as it were before the pandemic. According to GrabSoft, the covid crisis has given a learning opportunity of how far small businesses can digitize their tasks given the challenges it comes with. The company helped me acknowledge the vital techniques of digital marketing as well as the importance of efficient and suitable softwares and to be curious with where technology is leading us. This report is the 4 month long contribution to better client relationship management that I was privileged to be part of.