Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends

Abstract

In recent years, Bangladesh has been flooded with unique and innovative ‘startups’. These startups follow various marketing techniques to ensure their long time existence and steady return of investment. I was lucky enough to be a part of one of the biggest startups of our country, sheba.xyz. I will come to that a bit later. Before that, let’s shade a light towards the marketing trends in Bangladesh. Amongst all the marketing techniques, ‘digital marketing’ by far, is the most effective one in terms of our country. In this report, I tried to identify the factors leading to this recent outburst of digital marketing and the latest ‘digital marketing trends’. Furthermore, I have elaborately discussed about how ‘sheba.xyz’ adapted this digital marketing trend and how it affected the whole business procedure.