Factors affecting customer purchase decision of Transom electronic product

Abstract

The report is prepared based on the three months practical knowledge in sales department of Transcom electronic limited. The function of a sales department is to engage in a variety of activities with the objective to promote the customer purchase of a product or the client engagement of a service, Transcom Electronic Sales department run into two categories. B2B sector try to capture organization and factories and B2C sector is focusing on consumer. While B2C works to ensure better sales, on the other hand B2B always look forward to generate Leeds. The report also has a brief overview of Transcom limited. This report has been prepared based on research "Factors affecting customer purchase decision of Transcom Electronic product." The research will give us clear idea on which factors (Price, Quality, Promotion, and Warranty) really influence customer to buy Transcom Electronic on buying electronic product. On this report survey and analysis is also done. it has brief demographic background information of each respondent.