Factors affecting mega sales day promotion perception of Daraz shoppers

Abstract

Daraz Bangladesh seems the potential to significantly reshape the shopping patterns of the people of Bangladesh in a remarkably short period of time by establishing a new benchmark for the e commerce business in Bangladesh. Daraz Bangladesh is at the market forefront when it comes to internet businesses, and it is the organization that established such an innovative benchmark. Daraz Bangladesh is launching a unique platform that will exclusively connect individuals who appreciate shopping online. In Bangladesh, Daraz Bangladesh has been functioning since February 2015, and it is progressively acquiring popularity. In May 2018, upon discovering its competitiveness in the market, Alibaba company acquired it in its entirety. The purpose of an internship for BBS undergraduates is to earn a degree from BRAC University. Hence, I completed my internship with Daraz Bangladesh Limited, a leading and rapidly expanding online marketplace with eCommerce retailers in Bangladesh. I have strived to collect all possible information about the appropriate authorities and their activities. The Mega Sales of Daraz Bangladesh Limited and the Related Factors Garnering Shopper's Perception are emphasized in this research along with the Promotional Functions of E-commerce Platforms. To facilitate comprehension, the entire subject has been divided into three segments. In the initial part, an overview of internships was discussed. In this step, certain internship specifics have already been defined. In addition, the entire outcome of my internship was extensively discussed in this section of the chapter. This section outlines my contributions to the organization as well as my personal growth as a result of my internship. In the concluding portion of this part, recommendations for future internships with Daraz Bangladesh are provided. In the second part, I have addressed the institutional framework of Daraz Bangladesh Limited, and in the first portion, I have discussed the organization's objectives, methodology, and boundaries. Then, I concentrated on the organizational overview and financial performance of Daraz. After this part, I propose several recommendations to the organization.