The impact of re-branding on the financial aspects of IPDC Finance limited

Abstract

The establishment of a suitable re-branding strategy for a company is a very crucial and challenging task. The development of the positioning process of a brand requires both significant amount of monetary investment and cohesive managerial efforts for all forms all sorts of organization. A lot of market research is required for this purpose in order to identify the most appropriate target audience for the brand and build a suitable technique for placing the brand in the thoughts of customers in the intended way. In case of IPDC Finance Limited, this task was never too easy for them as they tend to introduce a new change in all its concepts and operations as well as its vision towards the future of the organization. This internship report will introduce to the rebranding strategy of IPDC, along with its new brand positioning strategy and how the rebranding strategy has affected the company over the past five year through financial analysis. The report is divided into three chapters as per the BRAC University internship report guideline and standard. The first chapter is the overview of the internship. This part portrays the information regarding the internship of the student, along with the outcomes of the internship such as student’s contribution to the company, benefits that student experienced, difficulties faced by the students during their internship period and recommendation toward the internship program. The second chapter is the organization part. This part portrays the overview of IPDC Finance Limited along with the marketing practices, managements practices, accounting practices, operation management and information system practices. Also, includes the analysis regarding the industry and competitiveness. Finally, the third chapter is the project part of the internship report. This part contains that main analysis aspects of the report. This includes the objective of the report, background, methodology, finding and analysis, and recommendation/implementation based on the financial analysis of the re-branding strategy of IPDC Finance Limited.