Corporate account retention strategies of corporate account managers of Banglalink Digital Communications Limited

Abstract

Corporate client retention is vital for any organization performing enterprise business activity. In telecommunication industry, Corporate Account Managers are responsible for managing corporate clients. Establishing a good relationship between Corporate Account Manager and Point of Contact of the client is the most important strategy and the second-best strategy is to provide satisfactory after-sales service to the client. Apart from these two strategies, Corporate Account Managers need to construct, implement and reengineer strategy according to the clients need and maintain quality for long-term revenue assurance, otherwise clients often switch to competitors easily. Company’s resources should be adequate in order to meet clients demand because it is not always up to the Corporate Account Managers to retain clients. Through the results of this report, it is evident that corporate account retention depends on maintaining good relationship and providing satisfactory after-sales services to the clients.