Maximizing brand visibility in automobile market at Runner Automobile: merging digital and traditional channels

Abstract

This report explores the effect of brand visibility and awareness, using combined traditional and digital strategies to improve RUNNER Automobile's presence (branding) in the automobile market while Giving an in-depth analysis of the history and development of RUNNER Automobile PLC. As a pioneering brand in automobile manufacturing in Bangladesh, founded in 2000, RUNNER has established a strong brand reputation in the market by offering high-quality products at a reasonable price, which has created a sense of patriotism among customers. This report also includes RUNNER PLC’s diverse and successful portfolio, its other subsidiaries as well as the automobile sector. In addition, a summary of the marketing team and the sales team are also mentioned here along with other departments. This research analyzes the efficacy of combining traditional and online marketing channels. It shows that a combined strategy can be more effective in boosting awareness of a brand. As a marketing intern, I had the chance to gain practical knowledge about the marketing department. I had the opportunity of learning about multiple areas such as product categorization, brand building, promotional techniques, digital marketing, emerging trends in the automobile sector, customer preferences, customer attraction strategies, and methods to maintain high customer retention rates and so in.It was a valuable opportunity for me to get knowledge and insights about the expanding automobile business in Bangladesh.