Performance measurement: Rectangle Communications Ltd.

Abstract

Nowadays advertising and communications industry is very much intricate. In Bangladesh, this industry is growing so fast. For an advertising agency, the service quality is very important to please its clients and delivering the service in less possible time is another competitive challenge. The overall situation becomes sensitive when an ad agency needs to deal with Social Client as well as Corporate Client. Both of these client categories has a notable set of complications in order to provide the service but Rectangle Communications Ltd. has managed it for last couple of years in finest possible way to provide best service to its clients. RCL always maintain a standard to deal with the clients and again it also has some specific rules and compliance to handle every project and clients. Again, RCL‟s performance measurement and their client‟s feedback always have an impact to overall business growth and future opportunity. Apart from these issues, RCL has some upcoming projects with some key clients, such as Robi, Hatim Group, Rakhsaani Foundation and Al- Arafah Islami Bank Ltd etc.