An observational study to analyze the efficiency of the social media campaign to promote a brand

Abstract

Marico Bangladesh Limited is a prominent consumer product manufacturing business in India, specializing in beauty and health, with the mission of "Making a Difference." It works in the fast-moving consumer goods business in 25 countries throughout Asia and Africa's developing economies. In 1999, Marico Bangladesh Limited began commercial manufacturing. Today, Marico Bangladesh is poised to develop due to its dedication to superior quality, focusing on its core strengths to deliver high-quality products at reasonable prices to the people of Bangladesh and make a difference in their lives. The report is organized into three chapters. I have briefly mentioned the overview of the internship in the first chapter. Following that, I have provided information about Marico Bangladesh Ltd. in detail. Finally, I have analyzed the efficiency of the social media campaign to promote a brand. In the later sections of this report, I have provided some ideas and understandings from my point of view.