Financial position & marketing strategy analysis of pathsala south Asian Media Institute

Abstract

This Report is prepared as per requirement of the internship phases of MBA program; BRAC University. The study is based on the problem statement, “Financial Position & Marketing Strategy of Pathsala South Asian Media Institute”. The main objective of the report is to prepare a competitive analysis to find out PSAMI’s roles to promote“Media related Academic Institution and economic growth of Bangladesh’ Is all about focusing on the performance of the academic institutions and how those institutions are contributing to our economic growth of Bangladesh. The results from the study show competitive analysis among PSAMI performances with other academic institutions performances to show the position of PSAMI in national economy regarding different courses offered to national and international students. It is found that PSAMI has played very important role to promote Media related Academic Institution and economic growth of Bangladesh. Their financial position is quite strong enough to face any kind of critical situation. And they follow a diverse marketing Strategy to grab more number of customer’s attention. Finally in recommendation part I give some suggestion of their future improvement. And I give a summary of total report in the conclusion Part.