Measuring effectiveness of sales force management remotely in Transcom Beverages Ltd in pandemic situation.

Abstract

The global marketplace with an environment friendly scenario provides chain management as an incredible competitive gain for a trade. Area sales managers plan, schedule, and control the whole stream of the sales force to help the company remain competitive and manipulate costs. They construct the bridges between suppliers, distributors, companies, sales force and consumers. TBL being the dominating beverage venture in Bangladesh has been contributing to the economy by offering fine consumer product in a comparatively sensible price. In this report I focused on the Sales force management process of my assigned company which is Transcom Beverages limited. The report reflects the forecast of planning, analysis of their Sales team and their operations strategy also the operation process and supply chain management execution. I focused mainly on how the sales force is mainly managed and how it came to be so much effective compared to the other companies in Bangladesh and how they reach their ultimate consumer. TBL aims to have a reduction in the inventory and simultaneously increasing stock availability. The reader can easily understand the factors effecting the sales force management that help them to work very efficiently.