Overall marketing strategies of Daraz Bangladesh Ltd

Abstract

Ecommerce has opened a new era of shopping for the consumers of Bangladesh. It has created a new trend of online shopping in the country within a very short period of time. In this entire report I have tried to come up with the marketing strategies that Daraz Bangladesh Ltd. who is in the top position in ecommerce sector in Bangladesh uses. In the chapter 01, I gave a brief introduction of the company where the organizational chart of the company, mission and vision etc could be found. Then, in chapter 02 I gave the introduction of this report. After that, in chapter 03 I gave my job description where my tenure of employment, remuneration & work station details could be found. Then, in Chapter 04 I gave the methodology of data collection where I gave brief details about how I have collected the required data for this report. After that, I gave results and discussion in Chapter 05, where the motive of the report cab be found. Then, in Chapter 06 I gave the major findings of this report, where I have described results of my report. After that, I gave some recommendations that could be helpful for the company in future in Chapter 07. Moreover, Chapter 08 I gave the conclusion of this report. Furthermore, in chapter 09, I gave the appendix part where the interview questionnaire is available. Finally in Chapter 10, I gave the references part.