Analyzing Youths use of Mobile Financial Services (MFS) - a focus on bKash

Abstract

In the MFS sector, bKash has continuously maintained the top spot. By offering digital payment, the business has altered the meaning of conventional banks. Users may now rapidly and effortlessly manage personal bank balances and execute operations. simply staying from home in the convenience of their own house, using their smartphone. bKash has developed a solid corporate reputation within the marketplace since the economy in infancy. here the firm's one-of-a-kind actions have positioned themselves miles abreast. I was capable of demonstrating a complete grasp of the industry's basic principles, solutions provided, and departmental operation by completing combined direct as well as secondary study. The MFS sector has the hallmarks of such an oligopolistic market structure, which means that competitiveness will be critical within the coming years. So in order to achieve a strategic edge, bKash must unify their package offerings pricing and emphasis on a cost-cutting approach. at the digital marketplace.