Different Touch - focusing on campaign

Abstract

The internship report focuses on the experience I have gathered being an intern in the Marketing department of Different Touch which is the working for many renowned national and multinational brands. I have mostly looked into the marketing campaign that Different Touch worked on. Different Touch has always provided quality service since its inception in 1997. The company’s operations include a huge number of services which they deliver using different medium. I have shared a detailed insight about my work experience at Different Touch along with a detailed job description where I had to work with local government, conducting research through visits and periodic surveys, brainstorming, planning and implementing ideas on how to execute Different Touch's services in the best possible manner. I have written about the project I worked on such as “Street Drama”, “Pohela Boishakh Road Show”, “Documentary on Prime Minister Sheikh Hasina ’s Vow- No Children to be left on the Streets.” for Aparajeyo Bangladesh, an NGO working for safety of street children. I have worked on planning and positioning the campaign so as to make the message more effective and also to retain these campaigns in the consumers' mindsets. I have also mentioned about how the message and positioning of the message was done for these projects in an attempt to make the brands more retain these brands in the consumers' mindsets.