Market share analysis of Berger Paints BD Ltd. (BPBL) at Mirpur DOHS

Abstract

This report is mainly based on “Market Share Analysis of Berger Paints BD Ltd. (BPBL) at Mirpur DOHS” where Berger Paints is one of the leading paints company in the world. I found that the market share of Berger Paints BD Ltd.(BPBL) at Mirpur DOHS area is increasing day by day. Because of that the real estate development companies and individuals are investing here more compare to the other areas of Dhaka city and for this the rivalry among the paint companies is very much higher in this company. In this report I have mentioned about the brief overview of the company followed by a present picture of the paint industry in Bangladesh and how fast it is growing day by day. There is also a SWOT analysis of BPBL in the company overview part. After that I have declared about my job in the tenure of my internship period in BPBL. In the summary and analysis part it is shown that the Berger paints hold the big portion of the market share in the Mirpur DOHS area. It is also mentioned what kind of pricing strategies they are currently exercising to expand the usage of their products in the region and what kind of counter strategy they should employ to face they should use against their counter parts. From the summary and analysis part it quite easy to see that the Asian paint is the main rival of Berger paint in this region. So from these this findings I have recommended some key points for BPBL which can be very much useful in their near future and at the end I have shown a interview paper which has been used to collect the needed data to compile my summary and analysis and findings portion.